Brand: "La Victoria Share the Victory. Share the History".
Mediums: Outdoor/ Print
Role: Art Direction/ Designer
Mission: “This brand is so well-known within the Mexican American history. We unite and
share La Victoria!"
Message: The taste of Victory, history is something to be very proud of. For the people, by the people. Share the Victory. Share the History.
Creative Direction / Strategy & Planning / 360 Marketing / Brand Development / Digital & Social Content /
Outdoor Advertising / Graphic Design / Online Marketing / Copywriting / Guerrilla Marketing
Client: SJG (In-House Creative)
Role: Art Director
Copywriter: Diego Cantu
Project: Mailer/ B2B / Guerilla - Outdoor (wall decal)
Objective: The promise of delivery.
"Racks of bacon delivered to an office
building in Chicago.
Tucked between slices of bread in the SJG kitchen.
That is full of creative power
after some though economic times.
This place is hungry again.
Hungry to start thinking. It feels
good to get our heads going
again. Welcoming back
the bacon delivery man.
Delivering him business again.
Say hello to the SJG Effect."