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Brand: "La Victoria Share the Victory. Share the History".
Mediums: Outdoor/ Print
Role: Art Direction/ Designer
Mission: “This brand is so well-known within the Mexican American history. We unite and
share La Victoria!"
Message: The taste of Victory, history is something to be very proud of. For the people, by the people. Share the Victory. Share the History.
Creative Direction / Strategy & Planning / 360 Marketing / Brand Development / Digital & Social Content /
Outdoor Advertising / Graphic Design / Online Marketing / Copywriting / Guerrilla Marketing
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Reveal
One Fantasy.
TrojanCondoms.com
Press Button.

After
Before
Blueprint: Trojan Condoms "One Fantasy"
Role: Art Director
Project: Print/ Guerilla /Outdoor
Operation: Targeting various age group. Using a universal language of fantasy, applying outdoor bus shuttle and Print to deliver the message. The Billboard contains a digital sensor button that exposes the illustration (role-play) fantasy, inside the balloon silhouette.
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